The Power of Video in Digital Marketing
In recent years, video content has become a new trend in digital marketing as it helps reach out to a wider audience effectively, builds brand awareness, and increases conversions.
According to The Wall Street Journal, the use of video can provide up to 300% clicks for social media users who will continue to enjoy video and audio content with the potential for audience growth of up to 10% per year.
Thus, video marketing is useful for making participants believe in your company and the quality of your brand from the videos you publish, such as explainer videos, consumer testimonial videos, or video reviews that sell quality comparisons between brands.
These videos help you introduce your product to a wider audience in a simple and easy-to-understand way. People will trust a brand they understand the product well. That's why incorporating video marketing is beneficial to build public trust and gain brand credibility.
Here are more reasons why videos are powerful in digital marketing.
5 Reasons Why Videos Are Great for Digital Marketing
Video content is the main content in some of the most popular social media such as YouTube, Livestream, Instagram Stories, webinars, and others, because most viewers like video content, it is interesting, entertaining, and shareable content.
In recent years, more digital marketers are realizing the multiple benefits of incorporating video content into their digital marketing strategy, from advertising a product or service, increasing customer engagement, or expanding your reach on social media.
1. Boost Conversions and Sales
Videos can generate profits for your business. Adding a video of your product on the landing page or the main page of your website can increase the conversions rate. Therefore, video is a powerful tool for digital marketers to run a campaign.
Videos also help increase sales. Studies show that 74% of users who watch a video review about a product are more convinced to buy the product.
After all, visuals tend to improve human memory to keep the information they receive. So, moving images can massively increase engagement and increase sales for your business.
2. Build Customer Trust
Trust is another powerful video factor that helps marketers in increasing conversions and sales. Trust is the foundation of every business. If you have the right strategy, you can easily attract visitors and build strong customer relationships. That's where video comes into play.
With the help of an effective video marketing approach, you can easily generate emotional bonds which further demonstrate how your product or service can help customers achieve their goals.
So, video is a trusted resource that powers your marketing strategy and enables you to generate trustworthy relationships with your customers.
3. Encourage Social Sharing
Video has become popular for digital marketers to reach a wider audience as videos encourage social sharing.
With fun and entertaining videos, you can encourage viewers to engage and share your content with their friends, family, and other relatives, ultimately creating loyal brand ambassadors. Adding video content will benefit your business to be widely known as a trusted and good brand to society.
4. Improve SEO
Videos can improve SEO because they help websites land on Google’s first page results. The better visibility your pages have in search results, the more likely you are to attract potential and existing customers to visit your website.
Most notably, Google now owns YouTube. You will see a significant improvement in the way your video content improves your search engine rankings. But to achieve this, you need to optimize your videos for search engine results.
You can start by writing a good description and using titles that include keywords. You can also add links that refer back to your website. Make sure to create an engaging call-to-action (CTA) in your video content. A strong CTA helps ensure your customers purchase your product or service.
5. Appeal to Mobile Users
Nowadays, media consumption is generally done on a personalized device rather than a laptop or television. According to Facebook IQ, About 94% of users always hold their mobile devices even while watching TV. The reason is because mobile phones tend to be more practical and easy to carry anywhere. That's why most users like to watch videos on their mobile phones.
So, video is more appealing to mobile users as it showcases your products and services to attract the audience’s attention. When you publish mobile-friendly videos, you can easily attract more visitors and inspire them to make a purchase.
What Types of Video Should You Make?
There are many types of video marketing that you can produce to help you build brand awareness, attract more audiences, and increase conversion rate. Once you find the right type of video for your business. It is a big win to take your business into another level.
An explainer video is an animated video designed to make it easier for viewers to understand the message you are trying to convey to them. These are short videos of 1-2 minutes in length. Short videos help people understand because they can simplify difficult concepts in a fun and entertaining way.
Explainer videos can help you attract new customers with a storytelling method that is presented in a simple, interesting, and easy-to-understand way. For example, Nintendo Switch uses explainer videos to attract new audiences and give more insightful explanations about the new game they released.
Video testimonials are among the most important types of videos because they contain persuasive interviews of real-life clients who share their success stories about your product.
The testimonials themselves involve camera interviews with trusted clients that ensure authenticity and highlight the success of your product. The point of video testimonials is to directly build an emotional connection with your audience through your existing or past clients.
Now you have a better understanding about the power of video in digital marketing. Videos will take your business to a higher level with various benefits that you will get such as, Boost Conversions and Sales, improve SEO, build customer trust, attract mobile users and encourage social sharing.
Please take a note to carefully choose the right type of video for your business. One of the best videos that is widely used for marketing strategies is an explainer video. It tends to give a better understanding for your customers to know better about your business. You can use explainer videos as your next business campaign.
Christina O’Connor is the founder of Mediaguru, an award winning explainer video company. She helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).