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  • Writer's pictureChristina O'Connor

Here is How To Create a Complete Video Production Strategy For Your Business

Plan your content:

The first thing is to choose the platforms in which you will share your content. The ideal, as always advised, is to have your private channel, for this, we suggest you learn about the production of company videos from YouTube. Although it is not essential, it will earn you many points and significantly improve the image of your brand as well as create more confidence in the user.

Create profiles in different social networks and platform:

Knowing the market and the conditions of your products or services, create a calendar in which you plan each creation and upload of material to the different platforms. Of course, this point will not be maintained at 100% but, it is more than possible that some calendar dates are moved to make way for videos or other content that suddenly appears and needs to gain notoriety in a short time.

Marketing for promotional videos


Hiring advertising campaigns to appear in your videos is essential if you want to recover the first investments you make. Of course, be careful because advertising is a double-edged sword. Too much publicity to cover expenses quickly implies that the user becomes overwhelmed and tired, which can be highly negative.

On the other hand, we have to talk about the own advertising of your site and your products. You must create advertising content to embed it in other websites and the display of other videos, related or not with your sector. In the same way, you will have to create attractive advertising banners to place on web pages.


It offers a day to day in your company. Of course, without being monotonous. Study all the aspects that you can highlight and spend some time thinking on how to do it differently to get many vlog sessions that are enjoyable, entertaining and different. We advise you to contact a team of professionals in the production of promotional videos for companies.

Notoriety and presence:

Create content likely to be viralized or some other very useful, such as a tutorial, a TIP on different uses to give your products, etc. It is interesting to create "something" that others do not have and that, of course, creates interest in the viewer, something that makes the user remember your name and looks exclusively for you.

Use all the social networks that you think can help you spread your content and your performance as a company.

A good trick is not to do as the vast majority, which publishes the same content on a scheduled basis in each of their social networks. Make more than one publication per day, placing a different content in each profile, although throughout the day you end up publishing exactly the same. It will create a false sense of the variety of content.

Find an interesting way to create and deliver messages that invite the public to stay with you, to subscribe and go through your site to be aware of the news.

The contests on social networks like Facebook and other types of resources to involve the viewer will also be useful so that they are alert and with their ears on each of the novelties that you are offering.


Do not think about it for a moment when choosing the best quality for your audiovisual content. To do this, contact professional audiovisual production companies that offer you the best materials, professionals and additionally, advise you and give you new ideas and approaches for the product you want to create.

Video marketing strategy:

Quality implies much more, for example, not making mistakes. This can be understood in different ways: we are talking about all of them. Put a person in charge who knows how to write without fail and with SEO knowledge, a creative person who creates hooks to attract more public, a scriptwriter who creates content with similar messages.

Analyze the results:

Once you have started with your Video Marketing strategy, you have to wait to see the results, so that you can know how your creation works on the network. This will serve to correct your next performances, approaching, increasingly, to success.

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